1.2 Data Explanantion

1.Customer

Customer ID
John06301992 - > John 06/30/1992 - > relate to name, date of birth(DOB) - > apply to services used and products purchased
Data - > Information - > Knowledge - > Wisdom

Customers that are put into our system need an Id to be identified in our system. When they are first entered into the system they are nothing but numbers and letters to us. Then we must format this information so that we can understand the data in the system; we are doing this by translating it to customer's name then DOB this will represent how we turn it into knowledge. Finally the the customer ID can be used to give our pet trainers and care givers detailed information about their customers such as what services the customer is most likely going to purchase and other important information vital to our growing business.

2. Service (Puppy Daycare)

Daycare ID
Daycare1292010 - > Daycare 12/9/2010 - > name of service, date of when service was last given - > apply to sale records and customers records

Every time we daycare a new puppy it will be recorded in our database with an ID. This ID n umber has no meaning until we format this data into something we can understand. We will format this data by name of service and by date of when the customer last used this service. Then we can use this information to tailor our service to better please the customer by seeing what the customer prefers for their pet while their away and see what extra services they take advantage of.

3. Event (Puppy Daycare Sale)
0615201115 -> 06/15/2011-15% - > relate to date and percent saved from sale - >apply to daycare sales and business records

Each sale is given an ID to be represented in our database. These numbers have no meaning until they are formatted for human understanding. Then we will relate this information into other data about the sale, such as: the date of the sale and the percentage saved on daycare from the sale. This information can be used to tell us the success of our sale and also when best to have sales to increase our number of customers.