6.1 Web 2.0

In this chapter we learned how a company can utilize web 2.0 to help a company. The pillars of web 2.0 are: utilizing the web as a platform, harnessing collective intelligence, levering data, and implementing innovative web capabilities. Utilizing the web as the platform is to keep everyone on the same level. This encourages peer-to-peer technology which increases the sites down load speed this can be helpful to our company. Harnessing collective intelligence will give us the ability to understand our customers better and they will feel like part of the company in a way. Levering data is to get data on our customers by where they go on our site so we can more carefully cater our advertising g toward them. Also implementing innovative web technologies is how we will constantly monitor and upgrade our system. This will help us maintain our company profile.